
I’m Donna Upton, and like the rest of the FCANZ Board, I volunteer my time to guide the Association’s development for the industry’s good. In my day jobs, I help run CPC Fencing with my husband, and I’m the NorthTec Training Coordinator for Fencing qualifications. There are some issues I’ve been mulling over since taking on the roles of Training Coordinator and FCANZ Board member, and some questions I’d love to know the answers to.
The evolution of industry training
Industry training in the last four years has been a massive learning curve for the industry. The Association is doing its best to emulate other better-established (and regulated) trades by supporting and delivering training in trade skills and business acumen. The Certificate in Fencing Level 3 & 4 training is available nationwide. It is delivered under the NZQA framework to help better our members and anyone who wants to take up fencing as a career – bringing fencing from old traditional business methods into the now. Training and courses like this will always be evolving and changing, and it is our responsibility as an industry and an Association to navigate the challenges of the NZQA system and ensure the training reaches a standard all should aspire to.
Not just a piece of paper
I absolutely get that workmanship is your best advertising tool, and having clients call you back repeatedly is your best accolade for continued business. But what about the consumers who have no idea what good looks like? I have said it before, and I will say it again: a fencer knows a good fence, and a fencer knows what good workmanship looks like. The average consumer has no idea and is engaging your business to carry out the work they want done; they don’t necessarily know good from bad until it is too late.
How do we reduce the complaints we see from these situations and educate the general public (including Councils and the like) on the difference, thereby improving the reputation of our industry?
Flipping the narrative
Speaking generally (not from a trainer’s perspective), it’s sad to see that a lot of the narrative has been negatively charged due to frustration. People are juggling the constantly fluctuating workstreams within their businesses, trying to better themselves, dealing with staff shortages, and managing their way through economic and global disruptions most of us have probably never seen in our lifetime.
Unsurprisingly, we often get caught up in a spiral of negativity, especially with so many aspects being beyond our control. My question is, how do we change that narrative? Having lived and worked in the rural sector all my life and, latterly, in the fencing industry, I have noticed that 9 out of 10 people you come across in the industry are brilliant and offer so much.
They are helpful, industrious, and forward-thinking, but they often don’t want anyone to know this about them. I’ve had many conversations with people regarding this, and they all agree.
So, how do we change the vibe around the fencing career and business pathway in New Zealand?
How do we change the direction of the industry so everyone is helping to make it better across all facets, not just the business side, but in its entirety?
How can we work together better? Our industry is the most underregulated, easy-to-enter industry there is. There is no problem with that, but how do we create an even playing field for our consumers to navigate?
What you think matters
Training has come on in leaps and bounds in the past three years, and we have achieved a lot in the very short time it has been properly available through NZQA. I am constantly working hard behind the scenes to tweak the Level 3 & 4 courses so that they work in and around your business better. We need help to help you, and for this, we need constructive feedback to keep the training tracking on a positive forward trajectory. We need to know from fencers why they may not enrol, or enrol and have problems completing the courses.
What changes or suggestions do you have for the courses that will maintain the best practice standards required to demonstrate to consumers the correct way to fence?
Getting ahead of the game
We don’t want to create unnecessary regulation by any means, but as an Association, we want to be on the front foot regarding what regulation there is and help you navigate it as easily as possible. We are seeing more and more Local Government entities seeking advice, direction and education from us about what a good fence looks like. In the coming 12 months, this will expand into a proactive educational programme with large organisations – and holding any of the industry qualifications or endorsements will stand you in good stead.
An exciting future
The fencing community is huge nationally and internationally, I have never experienced anything like it elsewhere. There are some awesome opportunities and fantastic people within it. Imagine what it would be like if we all helped each other to keep the industry on the right path and make it the best it can be, helping each other and anyone within it.
Level 3 and 4 courses are now open for enrolment (northtec.ac.nz/study/ fencing). These fencing courses have been leading the way within NorthTec’s primary industries pathway, and it would be awesome to see that continue.
If you have constructive feedback and ideas to improve what you already have in place, contact Jaime at FCANZ (, or 021 2848 223).
We are here for you and will work with you to make your industry what you want it to be.
Written by Donna Upton
Published in WIRED issue 76/March 2025 by Fencing Contractors Association NZ
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