Building stronger relationships

After 25 years in the agricultural industry and more than a decade in sales, Matt Green knows a thing or two about what contractors need to succeed.

As Channel Lead – Contractors at Farmlands, Matt’s new role was purposely created with one mission in mind: to better support rural contractors, especially those in fencing, by ensuring they have what they need, when they need it, wrapped up in the best deals possible.

That mission comes with two core approaches: relationship building and leveraging technology.

“It’s about building relationships for the long haul,” says Matt. “By getting to know you and your business, we can have a real conversation about what you need, and I can go in to bat for you with the powers-that-be to tailor a smarter solution or better deal.”

The second is built on innovative technology and the swift uptake of Farmlands’ new digital tool, FarmlandsPRO, which is helping contractors and farmers/growers remove some of the day-to-day pain points by streamlining the way they interact with Farmlands.

“If you’re not a Farmlands shareholder yet, or you haven’t downloaded FarmlandsPRO, you’re missing out,” says Matt. “Real-time access to your pricing and order management from wherever the work is happening – not just your base of operations – is a game changer. That baked-in flexibility around order management saves a lot of time.”

But Matt’s support goes beyond product and price. With his extensive experience as a Sales Manager, he is more than willing to talk about how to help contractors grow their business. “Whether it’s setting goals, building customer relationships, or developing new strategies, I’m here to help contractors at every stage.” Matt’s message is simple, “Get in touch with me. Let’s have a conversation. When you succeed, we all succeed; that is what drives us at Farmlands.”

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