Fencing Hub a great success

In previous years, FCANZ’s presence at regional field days has seen us positioned alongside fencing competitions, where the skill of the trade is on show.

However, to support FCANZ’s strategic goals of raising fencing as a recognised trade and promoting it as a career, the Board decided to try a different approach this financial year.

In February, we trialled a “Fencing Hub” at the Northland Field Days, inviting our industry partners to join us on-site. The hub acted as a one-stop fencing shop, with Bunnings, Strainrite, Summit, Beattie Insulators, NorthTec, Delfast, and Mt Pokaka all exhibiting. While overall attendee numbers were lower than hoped, the concept proved valuable for both visitors and industry partners, providing a more engaging and accessible way to showcase the industry.

Building on this success, the concept was expanded into “Fencing Central” at the National Fieldays, where it was particularly well-received. The positive feedback confirmed that this is a model worth repeating. Industry Partners PermaPine, Beattie Insulators, Stockade, Summit, and NorthTec all had a successful week on-site, with one partner saying, “We absolutely loved it.” The hub provided an excellent platform for partners to showcase their products, connect with attendees, and engage with both existing and potential customers, demonstrating the value of having a central, interactive space dedicated to the fencing industry.

In addition to its immediate success, the hub supports multiple strategic goals, including raising the profile of the fencing industry, promoting the Association and our partners, and connecting with potential members and customers for
our members.

The next Hub will be at Waimumu in February, with nearly all of our Gold partners on-site. We encourage everyone to come along and see it in action.

Written by Jaime Bigwood